Business-To-Business Marketers Use Many of the Same Sales Promotion Tools

question 42

Essay

Business-to-business marketers use many of the same sales promotion tools used in consumer promotions.There are several tools,however,that are unique to these marketers.Name and briefly describe five of these unique sales promotion tools.

Evaluate the financial impact of differing premium rates and discounts over time.

Understand and apply coinsurance clauses to calculate insurance payouts and policyholder responsibilities after a claim.

Analyze the financial implications of insuring properties at various values and understanding short-rate refund policies.

Apply mathematical formulas to compute insurance company refunds based on short-rate cancellations.

---

Definitions:

RRSP

Registered Retirement Savings Plan, a Canadian investment account for holding savings and investment assets, with certain tax benefits.

Compounded Monthly

A method that involves computing interest for a month by adding it to both the original principal sum and the interest that has been accumulated from past periods.

Conditional Sale Contract

A sales agreement that transfers the title of an item to the buyer only after certain conditions, typically payment completion, are met.

Compounded Monthly

Interest calculation method where interest is added to the principal every month, affecting subsequent interest calculations.