In Advertising and Sales Promotion,beyond a Certain Level of Spending,diminishing

question 157

Multiple Choice

In advertising and sales promotion,beyond a certain level of spending,diminishing results set in.What is this phenomenon known as?

• A) the law of diminishing returns
• B) advertising latency
• C) the threshold spending phenomenon
• D) the advertising response function

---

Definitions:

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, presenting a hierarchy of human needs, from basic physiological needs to more complex psychological needs and self-actualization, influencing human motivation.

Physiological

Relates to the normal functioning of living organisms and their parts, including all physical and chemical processes.

Primary Drives

Basic, innate motivations that are necessary for survival, such as hunger, thirst, and avoidance of pain.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, constant condition in response to external changes.