According to the Text,which of the Following Statements About the Selection

question 154

Multiple Choice

According to the text,which of the following statements about the selection of media for advertising is true?

• A) Creative work is finished before the media are selected.
• B) The appeal and executional style of the ad strongly affect the media selection.
• C) The media selection is typically unrelated to the advertising objectives.
• D) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.

---

Definitions:

Total Material Variance

The difference between the actual material costs incurred and the expected (standard) costs, reflecting efficiency in material usage.

Direct Material Standards

The predetermined cost and quantity of raw materials that should be used in the production of a single unit of product under normal operating conditions.

Actual Production

The real quantity of goods or services produced over a specified period, as opposed to planned or expected production levels.

Direct Material Price Variance

The difference between the actual cost of direct materials used in production and the expected (or standard) cost of those materials.