Which of the Following Is Usually Used as a Basis

question 153

Multiple Choice

Which of the following is usually used as a basis used for making media mix decisions?

• A) audience income
• B) cost per thousand
• C) clutter
• D) media schedule

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Definitions:

Variable Behavior

Behavior that changes or varies due to different conditions or factors, not remaining constant.

Sigmund Freud

Known as an Austrian neurologist, he introduced psychoanalysis as a means to cure psychological pathologies through a psychoanalyst-patient dialogue.

Alfred Adler

Austrian psychiatrist and founder of the school of individual psychology, noted for his concepts of inferiority complex and the importance of feelings of inadequacy.

Self-efficacy

A person's belief in their own ability to succeed in specific situations or accomplish a task.