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One of the problems with using aluminum foil to line casserole dishes is that it sticks to the food.Reynolds Wrap has developed Release nonstick aluminum foil.Its advertising campaign for the new product describes how the new foil is superior to existing foils.What type of advertising is Reynolds Wrap using to promote Release?
Convertible Debenture
A type of bond that the holder can convert into a specified number of shares of common stock in the issuing company.
Conversion Value
The monetary value of a convertible security if it is converted into a different asset, usually shares of the issuing company's stock.
Bond Value
This refers to the present value of a bond's future interest payments plus the face value of the bond when it matures, essentially the price at which a bond is traded.
Credit Default Swaps
Financial derivative contracts that transfer the credit exposure of fixed income products between parties, used as a form of insurance against default on loans or bonds.
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