Regarding the Promotional Mix,producers of Business Goods Such as Industrial

question 21

Multiple Choice

Regarding the promotional mix,producers of business goods such as industrial machinery rely heavily on which of the following rather than on advertising?

• A) personal selling
• B) public relations
• C) sales promotion
• D) publicity

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Definitions:

Appreciated

Refers to an increase in the value of an asset or currency over time.

Depreciated

A reduction in the value of an asset over time, typically due to wear and tear or obsolescence.

Foreign Exchange

The exchange of one currency for another, or the conversion of one currency into another currency.

International Trade

The exchange of goods, services, and capital among countries and territories, which can lead to increased economic growth and consumer choice.