Which of the Following BEST Describes an Effective Advertising Appeal

question 47

Multiple Choice

Which of the following BEST describes an effective advertising appeal?

• A) It must make a positive impression on the target market.
• B) It must be similar to its competitors' advertising appeals.
• C) It must be familiar.
• D) It must be inexpensive.

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Definitions:

Standard Normal Curve

A bell-shaped curve that represents the distribution of data in which the mean is 0 and the standard deviation is 1, used in statistics to represent theoretical distributions.

Z-score

An analytical indicator showing a value's position in relation to the average within a collection of values, expressed through its distance from the mean as measured in standard deviations.

Percentile

A value on a scale of one to a hundred that indicates the percent of a distribution that is equal to or below it.

Normal Curve

A bell-shaped curve that represents the distribution of many types of naturally occurring data; synonymous with Gaussian distribution.