Which of the Following Is Usually Used as a Basis

question 153

Multiple Choice

Which of the following is usually used as a basis used for making media mix decisions?

• A) audience income
• B) cost per thousand
• C) clutter
• D) media schedule

---

Definitions:

Inventing

The process of creating or designing new products, processes, or ideas that have not existed before.

Individualistic Cultures

Societies that emphasize the needs and goals of the individual over the needs and goals of the group.

Collectivist

Pertaining to a cultural orientation that emphasizes the group, community, or society over individual interests.

Paternalistic

Describes an approach in management or governance where individuals are controlled in a fatherly manner for their own good, limiting autonomy but providing care and protection.