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Joe Average Is "A-OK" with the Slate Mountain Ski Resort

question 76

Multiple Choice

Joe Average is "A-OK" with the Slate Mountain ski resort.Rather than try to keep up with big-budget competitors like Banff and Lake Louise,the southeastern B.C.resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Slate." "Movie Star," the title of a full-page colour ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Slate,not Whistler.And this is John Taber-not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Slate Mountain." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Slate Mountain-No.1 in Grooming."
-Refer to Slate Mountain.Slate Mountain's advertising slogan is most consistent with which major type of advertising?

Understand various factors influencing interpersonal attraction.

Identify the role of physical attractiveness in social perception and interactions.

Analyze the impact of perceived similarity on relationships.

Comprehend the significance of proximity and familiarity in developing liking.

Definitions:

Middle-Of-The-Road Management

A management style balancing between task completion and employees' welfare, seeking moderate performance through compromise.

Compromising

A conflict resolution strategy where both parties give up something of value to come to a mutually acceptable agreement.

Avoiding

A conflict management style where individuals ignore or withdraw from a situation to evade disagreements or confrontations.

Empathetic

Exhibiting the ability to understand and share the feelings of others.