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Joe Average Is "A-OK" with the Slate Mountain Ski Resort

question 102

Multiple Choice

Joe Average is "A-OK" with the Slate Mountain ski resort.Rather than try to keep up with big-budget competitors like Banff and Lake Louise,the southeastern B.C.resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Slate." "Movie Star," the title of a full-page colour ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Slate,not Whistler.And this is John Taber-not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Slate Mountain." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Slate Mountain-No.1 in Grooming."
-Refer to Slate Mountain.The ad copy in the "Movie Star" print ad could be considered an example of which major type of advertising?

Comprehend the significance of performance standards and measures.

Understand the legal aspects and defensibility of performance appraisals.

Recognize the role of job analysis in performance management.

Appreciate the benefits and limitations of different appraisal feedback techniques.

Definitions:

Real Property

Land and anything permanently attached to it, such as buildings and other structures.

Personal Property

Assets not permanently fixed to one location, such as furniture, vehicles, and electronics, as opposed to real estate.

Estate in Land

The degree, quantity, nature, and extent of interest a person has in real property, which can range from full ownership to temporary rights.

Lease Agreement

A contract outlining the terms under which one party agrees to rent property owned by another party.