A Local Exterminator Uses the Image of a Large Dead

question 57

Multiple Choice

A local exterminator uses the image of a large dead cockroach to communicate its service.The pictures of the dead insect appear on transit boards throughout the community.What is this a form of?

• A) publicity
• B) public relations
• C) sales promotion
• D) advertising

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Definitions:

Unit Costs

The expenses a company incurs in manufacturing, storing, and selling a single unit of a specific product or service.

Microprocessor

An integrated circuit that contains the functions of a computer's central processing unit (CPU) on a single microchip, enabling digital computing and controlling electronic devices.

Automobile

A wheeled motor vehicle used for transportation, typically carrying a small number of people and running on roads.

Market Share

The percentage of total sales volume in a market captured by a brand or company, serving as an indicator of competitiveness and market presence.