When Heinz Introduced Its Ketchup Globally,it Had to First Deal

question 46

Multiple Choice

When Heinz introduced its ketchup globally,it had to first deal with the fact ketchup is not a household staple in many countries outside North America.Heinz had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on which type of advertising?

• A) persuasive
• B) influential
• C) informative
• D) compulsive

---

Definitions:

Vomit

The involuntary, forceful expulsion of the contents of one's stomach through the mouth and sometimes the nose.

Oxytocin

A hormone and neurotransmitter often associated with social bonding, childbirth, and breastfeeding.

Hormone/Neurotransmitter

Chemical substances that act as messengers in the body, with hormones being released into the bloodstream and neurotransmitters being involved in transmitting signals across nerve synapses.

Trust

The firm belief in the reliability, truth, ability, or strength of someone or something.