For Many Years During the Fall,Campbell's Has Run a Series

question 113

Multiple Choice

For many years during the fall,Campbell's has run a series of ads showing consumers how to use chicken broth to make moister chicken dressing.What is this promotion intended to do?

• A) influence consumers to switch to Campbell's
• B) persuade nonusers of Campbell's to try it
• C) act as a persuasive device for the product category
• D) act as a reminder advertisement

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