Which of the Following Outlines a Sequential Four-Step Process for Achieving

question 125

Multiple Choice

Which of the following outlines a sequential four-step process for achieving promotional goals?

• A) AIDA concept
• B) Maslow's hierarchy of needs
• C) communication model
• D) hierarchy of impacts

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Definitions:

Successive Approximations

A method in behaviorism used to shape behavior by rewarding actions that are progressively closer to the desired behavior.

Shaping

A method of conditioning whereby successive approximations toward a desired behavior are reinforced, gradually leading to the acquisition of the target behavior.

Primary Reinforcers

Primary reinforcers refer to stimuli that satisfy basic survival needs and do not require learning to become pleasurable or desirable, such as food, water, and warmth.

Aversive Stimuli

Unpleasant or noxious stimuli used in behavioral conditioning to elicit a negative response, teaching the subject to avoid the stimuli.