What Is the Most Effective Promotion Mix to Use with Products

question 10

Multiple Choice

What is the most effective promotion mix to use with products that are convenience goods and purchased routinely?

• A) personal selling and advertising
• B) public relations and personal selling
• C) sales promotion and advertising
• D) advertising and public relations

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Definitions:

Personal Influence

Refers to the impact or effect an individual can have on the behaviors, attitudes, or opinions of others through direct interaction or social media.

Unions

Organizations formed by workers in various industries to protect and promote their rights, interests, and working conditions.

Political Parties

Organizations that seek to gain power in a government, usually by participating in electoral campaigns and presenting candidates for public office.

Repatriation

The process of returning an expatriate employee back to their home country after completing an international assignment, which involves adjustment and reintegration into their home office and culture.