One in Every 400 Cats Suffers from Diabetes

question 183

Multiple Choice

One in every 400 cats suffers from diabetes.Purina developed the first and only cat food designed to manage the glucose levels of diabetic cats.
-Refer to Purina.Which elements of the promotional mix would be most useful in attracting attention to this new Purina product?

• A) direct marketing and personal selling
• B) advertising and public relations
• C) public relations and direct marketing
• D) advertising and direct marketing

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a generalized dismissal of other cultures.

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural communication and the dimensions of national cultures.

National Culture

The set of shared values, beliefs, customs, and behaviors that define a nation or country, influencing individual and collective identities.

Mental Programming

The cognitive patterns and ways of thinking that are deeply ingrained in an individual or culture, influencing behavior and perceptions.