What Do Point-Of-Purchase Promotions Work Best For

question 96

Multiple Choice

What do point-of-purchase promotions work best for?

• A) complex products that require technical knowledge to operate
• B) impulse buys
• C) high-involvement products
• D) purchases that require extensive decision making

---

Definitions:

Heider And Simmel

Refers to a seminal experiment in social psychology by Fritz Heider and Marianne Simmel, which explored the inclination of viewers to attribute social motives and emotions to geometric shapes.

Intentional Actions

Actions that are performed with a specific purpose or goal in mind, reflecting a level of consciousness and planning by the individual.

Film Clip

A short extract from a movie or a video used for illustration or promotional purposes.

Causal Attribution

The process by which individuals determine the causes of events or behaviors, attributing them to internal dispositions or external situations.