You Are the Promotions Manager for Pyrolave,a Company That Turns

question 68

Essay

You are the promotions manager for Pyrolave,a company that turns lava rock into counter tile.The company's counter tile is easy to clean and resistant to scratches,but more expensive than other materials used for countertops.You need to decide whether to implement a push or a pull promotional strategy.Define and describe both the push and the pull strategy,and describe what promotions might be used in each strategy.

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Definitions:

Minor-points

Less significant or secondary details in a conversation, presentation, or document.

Exit Technique

A technique used by professional salespeople to keep the door open for future interactions with the prospect, in the event of not being granted the sale.

Closing Sales

The process of concluding a sales transaction where the customer agrees to purchase the product or service.

Buying Signal

A buying signal is an indication, either verbal or non-verbal, from a prospect showing interest in proceeding with a purchase.