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The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 550 units in Ontario,New Brunswick,Manitoba,Saskatchewan,and Alberta.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things like coffee and sandwiches.Stores have an eight-head cappuccino machine where customers can mix and match whatever flavors they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.Its restaurant format that mimics a shopping mall food court would be a factor in which element of the retailing mix?
Limit Order Book
A record of all the outstanding buy and sell orders for a particular security or financial instrument, organized by price level.
Bid and Ask Prices
The bid price is the highest price a buyer is willing to pay for a security, while the ask price is the lowest price a seller is willing to accept.
Bid-Ask Spread
The difference between the highest price that buyers are willing to pay for an asset and the lowest price that sellers are willing to accept.
Commission Income
Revenue earned by an individual or company for facilitating a transaction or service, often a percentage of the transaction value.
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