What Occurs When an Existing Product Is Targeted Toward New

question 61

Multiple Choice

What occurs when an existing product is targeted toward new market segments?

• A) brainstorming
• B) screening
• C) reciprocity
• D) repositioning

---

Definitions:

Wrongful Discharge

The termination of an employee's contract in a manner that breaches the contract or violates legal statutes.

FMLA

The Family and Medical Leave Act (FMLA) is a United States federal law that provides employees with up to 12 weeks of unpaid, job-protected leave per year for certain family and medical reasons.

Employment-At-Will Doctrine

A legal doctrine stating that an employment relationship can be terminated by either the employer or employee for any reason not prohibited by law.

Discrimination Claim

A legal complaint asserting unequal treatment based on prohibited factors such as race, gender, age, or disability.