Canesta Co

question 68

Multiple Choice

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Co.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,what will its choice of channels largely be influenced by?

• A) ownership factors
• B) customer characteristics
• C) product factors
• D) market factors

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Definitions:

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Misused Drugs

Substances taken in a manner or dosage other than prescribed or intended, often leading to addiction, health issues, or adverse effects.

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