Promotion Strategies for Dealing with the Unique Features of Services

question 28

Multiple Choice

Promotion strategies for dealing with the unique features of services include all of the following EXCEPT which one?

• A) creating strong organizational images
• B) using personal sources of information
• C) satisfying patronage-oriented objectives
• D) stressing tangible cues

Understand the role and significance of folkways in society.

Recognize the concept of androcentrism and identify non-androcentric terms.

Explore the concept of multiple cultural identities through a postmodern lens.

Define cultural universals and their variability across societies.

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Definitions:

Emotional Stability

A personality trait that signifies how much a person’s mood fluctuates and their tendency to experience negative emotions.

Neuroticism

A personality trait characterized by a tendency to experience negative emotions such as anxiety, anger, or depression.

Comprehensive System

An inclusive and thorough framework or method, often used to describe a complete approach to solving a problem or managing a process.

Big Five

A model describing five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.