A Consumer Who Consistently and Repeatedly Purchases the Same Brand

question 36

Multiple Choice

A consumer who consistently and repeatedly purchases the same brand is said to have which of the following?

• A) brand loyalty
• B) store loyalty
• C) product loyalty
• D) product repetition

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Definitions:

Product Q1

Designates the first quarter's product or output in a company's fiscal year.

Product Q19S

A designated name or code for a specific product, suggesting a unique item or version offered by a company.

Machine-Hours

A measure of production activity that indicates the amount of time machines are used in the manufacturing process.

Direct Labor-Hours

The total hours worked by employees directly involved in the manufacturing process, used as a basis for allocating labor costs to products.