Which of the Following Statements About Developing Marketing Mixes for Services

question 49

Multiple Choice

Which of the following statements about developing marketing mixes for services is true?

• A) The tangibility and simultaneous production and consumption of services may require adjustments in marketing mix elements.
• B) Elements of the marketing mix must be preserved for the unique characteristics of services.
• C) The variability and perishability of services may require adjustments in marketing mix elements.
• D) Marketing mixes for services are the same as those for products.

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Definitions:

Neuroticism

A personality trait associated with negative emotions such as anxiety, depression, and irritation, reflecting how prone an individual is to psychological stress.

Cultural Characteristic

Traits or qualities that define the social practices, norms, arts, beliefs, and other human endeavors considered characteristic of a specific group or society.

Toughness

The quality of being strong and durable, also referring to the ability to endure hardship or stress without compromising one's character.

Cultural Differences

Variations in the beliefs, values, customs, and behaviors that exist among groups of people from different backgrounds or societies.