A Management Consulting Business Stays in Touch with Its Business

question 2

Multiple Choice

A management consulting business stays in touch with its business customers with phone calls and greeting cards.It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys.What is this example of relationship marketing based on?

• A) patronage bonds
• B) financial bonds
• C) social bonds
• D) structural bonds

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Definitions:

Rescinded

The act of revoking, canceling, or repealing a contract, decision, or agreement, making it as if it never existed.

Scienter

Deliberately or knowingly.

Duress

Any unlawful act or threat exercised on a person whereby the person is forced to enter into an agreement or to perform some other act against his or her will.

Physical Harm

Damage or injury to a person's body.