In an Industry Where Guests Are Tired of Cookie-Cutter Hotels,some

question 77

Multiple Choice

In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service-oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
-Refer to Boutique Hotels.To evaluate the quality provided by boutique hotels,customers would most likely depend on which qualities?

• A) search
• B) credence
• C) relational
• D) experience

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Definitions:

Unit Variable Cost

The variable cost associated with producing one unit of product, including materials, labor, and other costs that vary with production volume.

Variable Costing

A bookkeeping approach that incorporates solely variable production expenses such as direct materials, direct labor, and variable manufacturing overhead into the costs of products, while omitting fixed overhead.

Internal Decision Making

The process of making choices or decisions within a company based on internal data and analysis.

Absorption Costing

Absorption costing is an accounting method that includes all manufacturing costs (direct materials, direct labor, and both variable and fixed manufacturing overhead) in the cost of a product.