What Is the Difference Between Internal Marketing and Relationship Marketing

question 12

Essay

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

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Definitions:

Political Disunity

A state in which political entities or groups lack cohesion, resulting in a lack of consensus or common goals.

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture, avoiding ethnocentric judgments.

Personal Choice

An individual's decision made based on personal preference, beliefs, or values, without undue influence from others.

Economy

The system of production, distribution, and consumption of goods and services within a society or country.