What Links the New-Product Development Process with the Objectives of the Marketing

question 110

Multiple Choice

What links the new-product development process with the objectives of the marketing department,business unit,and corporation?

• A) a concept test
• B) a new-product strategy
• C) a product strategy bridge
• D) a product-review committee

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Definitions:

Predictability

The extent to which future events or behaviors can be forecasted based on current or past information.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Mental Processes

Internal, covert activities of the mind, such as thinking, feeling, and remembering.

External Environment

All outside factors and influences that impact the operation and success of an entity, including economic, social, political, and technological factors.