Marketers Consider All of the Following Examples of New Products

question 42

Multiple Choice

Marketers consider all of the following examples of new products EXCEPT which one?

• A) the addition of an investment service to a company that once specialized in insurance
• B) a new flavour of Jell-O gelatin
• C) a new low-fat formulation for Campbell's soup
• D) a 2008 model-year GE dishwasher with the same style,parts,and colour as the 2007 model

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Definitions:

Standard Deviation

A measure of the extent to which a set of scores vary on either side of their mean value. The square root of variance. See also standard error.

Individual Score

The specific performance or result attained by an individual in an assessment or evaluation.

Dependent Samples

Pairs or groups of observations in a study that are related or matched in some way.

Normal Curve

Curve resulting from the plot of values with a normal distribution. It is often called a bell curve because of its shape.