What Is the First Filter in the New-Product Development Process

question 92

Multiple Choice

What is the first filter in the new-product development process that serves to eliminate new product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

• A) business analysis
• B) applied diffusion
• C) idea screening
• D) test marketing

---

Definitions:

Operant Conditioning

A paradigm in learning where the expression of a behavior is directed by securing rewards or enacting punishments.

360-Degree Feedback

A performance appraisal method that gathers feedback from a worker's supervisors, peers, subordinates, and sometimes clients.

Task Leadership

A style of leadership that focuses primarily on the accomplishment of tasks and objectives, ensuring that team members have clear roles and goals.

Interviewer Illusion

A bias during selection processes where an interviewer overestimates their ability to choose the right candidate based on limited observation and interaction.