What Is the Screening and Concept Testing Stage of the New-Product

question 29

Multiple Choice

What is the screening and concept testing stage of the new-product development process used to do?

• A) refine the promotion campaign to be used with the new product
• B) eliminate undesirable ideas and predict consumer acceptance
• C) determine the potential profits to be gained from the new product
• D) generate new product ideas

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Definitions:

Shipment

The act of transporting goods from one location to another, typically involving a transfer of possession from the seller to a carrier.

Tracking Information

Involves the details provided by shipping or courier services about the status and progress of a shipment's journey from origin to destination.

Suspend Performance

To suspend performance involves temporarily halting the execution of duties or obligations under a contract, usually due to the failure of another party to meet their contractual obligations.

Reasonable Time

A period that is fair and fitting under the circumstances, often used in legal and contractual contexts.