After Mattel Evaluated Many New Products to Add to Its

question 64

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.What is this stage of new-product development?

• A) market testing
• B) prototype screening
• C) idea manipulation
• D) concept tests

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Definitions:

Key Position

A significant or strategic role within an organization that holds considerable influence or responsibility.

Resist Change

The tendency to oppose or struggle against modifications in procedures, processes, or status quo.

Qualified Replacement

A person who possesses the necessary skills, experience, and qualifications to fill a vacant position effectively.

Resistance

Opposition or pushback encountered when introducing changes, innovations, or new ideas.