What Is a Limited Introduction of a Product and a Marketing

question 175

Multiple Choice

What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?

• A) test marketing
• B) laboratory testing
• C) use testing
• D) concept testing

---

Definitions:

Marketing Mix

The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.

Right Price

The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.

Reasonable Price

A price that is fair and appropriate for the value of the goods or services being provided, often considered from the perspective of the average consumer.

Lawn Mowers

Machines or devices equipped with revolving blades or a blade that cuts a lawn at a consistent height.