Finland-Based Rapala VMC Corp

question 14

Multiple Choice

Finland-based Rapala VMC Corp.is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2003,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala.The "dream lure for the 21st century will more than likely be an example of what?

• A) an addition to an existing product line
• B) a repositioned product
• C) a new product line
• D) an improvement to an existing product

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Definitions:

Fontanels

Soft spots on a baby's skull where the bones have not yet fused together, allowing for growth of the brain and skull during infancy.

Dehydration

A condition caused by the excessive loss of water from the body, exceeding the amount of water being taken in, leading to a deficiency in bodily fluids.

Sunken

Describes something that has fallen below the surrounding level or area, often used in reference to eyes or cheeks due to illness or malnutrition.

Acromegaly

A hormonal disorder that results when the pituitary gland produces excessive growth hormone, leading to enlarged bones and tissues.