Finland-Based Rapala VMC Corp

question 66

Multiple Choice

Finland-based Rapala VMC Corp.is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2003,Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala.The testing of new lures by tournament professionals and fishing guides would take place in which stage of new-product development?

• A) idea screening
• B) idea generation
• C) product development
• D) concept testing

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Definitions:

Mosquito-Borne Diseases

Diseases transmitted by mosquitoes, including malaria, dengue fever, and Zika virus.

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to Acquired Immune Deficiency Syndrome (AIDS) if not treated.

Hereditary Information

Genetic material passed from parents to offspring, determining inherited characteristics and predisposition to certain traits and diseases.

DNA

Deoxyribonucleic Acid.