Wango Ltd's Product Manager in Charge of "Wangochewy," a Dog

question 141

Multiple Choice

Wango Ltd's product manager in charge of "Wangochewy," a dog treat,declared that the product's weak sales were a result of a poor advertising effort.He decided to get to the root of the problem by having focus groups examine the advertising campaign.The focus group results indicated that the campaign was well executed and the message conveyed to consumers was clear and strong.What,if anything,is wrong here?

• A) Before the focus groups were arranged,primary data should have been collected.
• B) Before the focus groups were arranged,secondary data should have been collected.
• C) The product manager should have conducted quantitative research instead of qualitative research.
• D) The product manager did not properly identify and formulate the problem.

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Definitions:

Exploitation

Utilizing resources or people in an unfair or unethical manner for one's own benefit, often underpaying or overworking them.

Barter

A system of exchange where participants in a transaction directly exchange goods or services for other goods or services without using a medium of exchange, such as money.

Benevolence

the inclination to perform kind, charitable acts towards others without expecting anything in return.

Circular-Flow Diagram

A visual model of the economy showing the interactions between households and businesses through the markets for products and resources.