Companies That Are Most Likely to Succeed in the Development

question 4

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically do which of the following?

• A) use an industry-specific approach that is driven by corporate objectives and strategies with a we-defined new-product strategy at its core
• B) capitalize on youth and creativity to achieve and maintain competitive advantage
• C) make the short-term commitment needed to support innovation and new-product development
• D) establish an environment conducive to achieving new-product objectives