A Survey by RoperASW Asked Consumers to State Where They

question 130

Multiple Choice

A survey by RoperASW asked consumers to state where they were most likely to look for information about a new book.Choices were book club catalogues,book reviews in newspapers,book reviews in magazines,television programs,friends,radio programs,local reading groups,or the Internet.What type of question was used in this survey?

• A) sampling frame
• B) scaled-response
• C) multiple choice
• D) open-ended

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Definitions:

Speedy Delivery

The rapid transport and delivery of goods to customers, often used as a competitive advantage in business.

Business Friendship

A relationship built on mutual respect, trust, and professionalism between individuals in a professional setting.

Acquaintances

People one knows slightly but who are not close friends, often part of one's broader social or professional network.

Personal Relationships

Connections or bonds formed between individuals on a personal level, often based on feelings, experiences, or mutual interests.