A Consumer Who Consistently and Repeatedly Purchases the Same Brand

question 36

Multiple Choice

A consumer who consistently and repeatedly purchases the same brand is said to have which of the following?

• A) brand loyalty
• B) store loyalty
• C) product loyalty
• D) product repetition

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Definitions:

Autobiographical Memory

A person's memory of significant events and experiences from their own life, which often include emotional and personal context.

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences.

Elaborate

To add more detail or information to something, often to clarify or expand upon a point.

Recognition Task

A cognitive task where individuals are asked to identify previously encountered items, objects, or information.