Which of the Following Statements Describes an Advantage to Retailers

question 155

Multiple Choice

Which of the following statements describes an advantage to retailers associated with developing their own brands?

• A) Higher gross margins are available on private brands.
• B) Dealers often buy in large quantities and thus always have a ready supply.
• C) Private brands are normally delivered more promptly by the manufacturer.
• D) Private brands,particularly those owned by discounters,are perceived to be of higher quality.

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