Which of the Following Is a Branding and Packaging Consideration

question 64

Multiple Choice

Which of the following is a branding and packaging consideration for companies considering global marketing?

• A) different currencies in each country,exchange rates,and final retail prices
• B) whether to use different brand names in the same markets for the same products
• C) product labelling,package aesthetics,and climate considerations
• D) whether to use one brand name with adaptation to local markets or to use one name but adapt and modify it for each local market

---

Definitions:

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, incorporating all interest payments and the repayment of principal, expressed as an annual rate.

Imputed Interest

Interest that is considered to be paid for tax purposes, even though no actual interest payment has been made, often applied to below-market or interest-free loans.

Zero-Coupon Bond

A bond that doesn't pay periodic interest, instead being sold at a discount and maturing at face value.

Semi-Annual Compounding

The process of calculating interest on both the initial principal and the accumulated interest over two periods per year.