A Marketing Decision Support System Is an Interactive,flexible Computerized Data

question 176

True/False

A marketing decision support system is an interactive,flexible computerized data storage system that bypasses information-processing specialists and gives managers access to useful information from their own desks..

---

Definitions:

Intense Rivalry

A competitive situation where entities aggressively compete for market share, recognition, or success in a given field.

Bargaining Power

The relative capacity of parties in a situation to exert influence over each other, especially in negotiations to dictate terms and conditions.

Multivariate

Relating to or involving multiple variables to analyze complex relationships and effects in statistical or mathematical models.

Optimum Performance

The highest level of efficiency and effectiveness that an individual or organization can achieve under specified conditions.