Ever Wonder How Video Game Dragons Were Created? or How

question 68

Multiple Choice

Ever wonder how video game dragons were created? Or how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that performed these stunts have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics Inc.(SGI) .Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products.
-Refer to Silicon Graphics,Inc.SGI is concerned about the success of its products with its various customers.Regardless of the effort put into the product management process,in the long run,the most important factor determining if SGI will succeed or fail is which of the following?

• A) SGI's product mix plan
• B) the brand names it selects for its products
• C) the competition SGI encounters
• D) satisfaction of SGI's customers' needs

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Definitions:

Selling Price Per Unit

The amount of money charged for each unit of a product or service.

Target Profit

The amount of profit that a company aims to make in a certain period.

Annual Fixed Expenses

Expenses that do not change in total over a period of one year, regardless of the level of activity within a business.

Sales Mix

The combination of different products or services that a company sells, typically analyzed to determine the most profitable mix.