In Selecting a Good Brand Name,which of the Following Are

question 11

Multiple Choice

In selecting a good brand name,which of the following are desirable?

• A) names that suggest low price
• B) names that suggest something about the customer
• C) names that are creative
• D) names that are easy to translate into other languages

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Definitions:

Distributor

An entity that buys non-competing products or product lines, warehouses them, and resells them to retailers or direct to the end users or customers.

Intermediaries

Intermediaries are agents or businesses that act as middlemen in the distribution process, linking producers with consumers or other businesses.

Retailer

A business entity that sells goods or commodities directly to consumers, typically in small quantities.