Ever Wonder How Video Game Dragons Were Created? or How

question 9

Multiple Choice

Ever wonder how video game dragons were created? Or how the makers of the movie Perfect Storm created and filmed those gigantic waves? The same computers that performed these stunts have also helped design everything from jumbo jets to an ice-cream-bar shape that minimizes melting in the midday sun.And by giving doctors ways to locate tumours with pinpoint precision,these machines are instilling new hope in victims of once-inoperable brain cancer.It's all the work of the most magical computer maker on the planet,Silicon Graphics Inc.(SGI) .Its engineering workstations and computer servers transform reams of data into 3-D images.In an industry marked by huge hype,SGI is the genuine article-a truly innovative company with clearly unique products.
-Refer to Silicon Graphics,Inc.Most companies have customers-SGI has a fan.Artist Peter Max is using SGI computers exclusively to create his famous graphics.He refuses to use any other company.What is this an example of?

• A) brand equity
• B) product diffusion
• C) product innovation
• D) brand loyalty

---

Definitions:

One-tailed Test

A statistical test that determines the direction of a relationship, testing either for a positive or negative effect but not both.

Two-tailed Test

A statistical hypothesis test in which the area of rejection is on both ends of the sampling distribution, allowing for testing of deviations in both directions.

Generalizability

The extent to which findings from a study can be applied to broader contexts or different groups of people.

Educated Guess

A hypothesis or assumption made based on knowledge and reasoning rather than random guessing.