Mail Surveys Can Provide More Thoughtful Replies Than Other Research

question 193

Multiple Choice

Mail surveys can provide more thoughtful replies than other research methods can,but they often produce low response rates.Why is this an important consideration?

• A) It would be less expensive to use telephone surveys and get a higher response rate.
• B) Certain members of the population are more likely to respond to mail surveys than others.
• C) The respondents may elaborate too much on their responses.
• D) Thoughtful replies are harder to quantify and are,therefore,of less value.

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Definitions:

Revolving Credit Agreement

A financial arrangement allowing a borrower to withdraw, repay, and reborrow funds up to a specified credit limit.

Legal Obligation

A duty, established by law, contract, or agreement, which requires an entity or individual to perform or refrain from performing a certain action.

Depreciation

The reduction in the value of an asset over time, due in particular to wear and tear, typically used for tax and accounting purposes.

Noncash Charge

An expense reported in the income statement of a company that does not involve actual cash flow, such as depreciation or amortization.