A Survey by RoperASW Asked Consumers to State Where They

question 130

Multiple Choice

A survey by RoperASW asked consumers to state where they were most likely to look for information about a new book.Choices were book club catalogues,book reviews in newspapers,book reviews in magazines,television programs,friends,radio programs,local reading groups,or the Internet.What type of question was used in this survey?

• A) sampling frame
• B) scaled-response
• C) multiple choice
• D) open-ended

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Definitions:

Savings

Money that has been set aside for future use, often stored in a bank or financial institution to accrue interest.

Procedural Memory

A type of long-term memory involved in learning and performing tasks that involve motor skills, such as riding a bike or typing, without conscious awareness of previous experiences.

Declarative

Pertaining to memories that can be consciously recalled, such as facts and events.

Episodic

Pertaining to or consisting of episodes; often used to describe types of memory that involve recalling specific events from the past.