Which of the Following Statements Explains the Success of Internet

question 21

Multiple Choice

Which of the following statements explains the success of Internet marketing research?

• A) It decreases the ability to respond quickly to customer needs and market shifts.
• B) It allows for faster and better decision making through more rapid access to business intelligence.
• C) Its use makes it much harder to conduct follow-up studies.
• D) It increases labour- and time-intensive research activities and associated costs.

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Definitions:

Heredity

The passing on of physical or mental characteristics genetically from one generation to another.

Instinct Approaches

Theoretical perspectives in psychology that suggest some human behaviors are innate and due to evolutionary programming.

Explanation

The process of making something clear or understandable by describing the relevant facts or ideas.

Motivation

The process by which activities are started, directed, and continued so that physical or psychological needs or wants are met.