Market Research Has Shown That 6- to 17-Year-Old Males,18- to 24-Year-Old

question 178

Multiple Choice

Market research has shown that 6- to 17-year-old males,18- to 24-year-old females,and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match.Wrestling events are regularly broadcast in 120 Different countries.Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at Walmart.Clothes for adults are used to reach markets that may not buy action figures,video games,and novelty candy,but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
-Refer to Wrestling Merchandise.Marketing research reveals that which type of segmentation can be used to identify the biggest fans of professional wrestling?

• A) demographic
• B) geodemographic
• C) benefit
• D) psychographic

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Definitions:

Seafarers

Individuals who work or travel by sea, often referring to sailors, fishermen, or cultures with strong maritime traditions.

Agriculturalists

Individuals or groups who engage in agriculture, the science, art, and business of cultivating soil, producing crops, and raising livestock.

Hunters

Individuals or groups that pursue and kill wild animals for food, sport, or traditional cultural practices.

Kinship

Social bonds and relationships derived from genetics, marriage, or adoption, influencing social interactions and structures in societies.