In Which of the Following Situations Would a Marketing Researcher

question 7

Multiple Choice

In which of the following situations would a marketing researcher be most likely to use executive interviews?

• A) A shampoo manufacturer wants to test which smells consumers perceive as relaxing and exhilarating.
• B) The producers of children's programming on public television want to learn more about the viewing habits of an audience composed of 5- to 12-year-old males.
• C) A manufacturer of frozen dinners wants to research the eating habits of its target market.
• D) A manufacturer of extruded plastic wants to determine where there are other markets for its products.

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Definitions:

People

Refers to human beings, considered collectively or individually, as part of a community or the human species.

Adults

Individuals who have reached the age where they are considered mature and responsible, typically 18 or older in most societies.

Seeing

The process by which the eyes receive visual stimuli and send signals to the brain to interpret as images.

Rehearsal

The practice of repeatedly performing an action or activity to improve proficiency, often used in contexts of learning or performing arts.